Who will buy? This is probably the central aspect of marketing. We have stated that the customer rarely keeps you faithful to a single supplier are so many manufacturers, retailers that consumers will be hesitant about where to buy and is likely to change this decision again and again. The secret marketing will then directing toward a horizon more clearly. How to do that between the multiple offers that will make someone stay with only one? And how can repeat that next time his inclinations and so on? The marketing expert does manage to bases of creativity, talent and initiative for the product or service is known in its real size and with all the advantages in terms of qualities, price and usefulness for the most difficult of all: loyalty who have many reasons to succumb to the seduction of a growing number of efferent. Who will buy? That is one of the questions that the customer little is done for a reason is something you choose to thinking of himself in what is best for you and this is something that does not cost you know who takes easily to notice the efforts of those who aspire to do business with in order to satisfy their needs. We have made a judicious path the changes in marketing in different periods of history particularly the economic development of nations.

We spent the period in which conditions were imposed by the suppliers of the village artisans and emerging industrial city and continue the tour through the historic strip of post industrial revolution when it became necessary to sell off excess inventory at any cost and finally reached the second half of the twentieth century, when we find a client in a position to act for itself faithful to its own interests it is necessary to ask him what he wants and needs and then indulge in your desires, needs, expectations and even in their most absurd fancies. At the end of the day the buyer is power, power that gives her freedom to choose. Is he (the customer) who definitely has the upper hand, according to what we had been raised distinguish the following times: Producers set conditions. It is difficult to get quality products at good prices the supplier sets the rules. Charging sellers to hold excess inventory and low sales filled the van to the street vendors in order to sell the goods at all costs The customer is the owner of the situation. The buyers take the upper hand and are like a beautiful bride that is necessary to know and then pamper, seduce her and stay with her unfaithful girlfriend but as there are many suitors she will make choices different each time it wants . In response, the provider, rather than fall into the arms of disappointment and break the bond of love, understand that those are the rules of play and devise new strategies to achieve its conquest and reconquest necessary and must do it again and time to get a piece, I hope the bigger, the market ponque.

is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.

Hence the online advertising itself is one of the most effective ways of advertising. I will try to give you tips on how to make your advertising more effective. Let’s start with the selection of the audience. The more you understand your audience, the better you can find deals and promotional messages to the needs and behavior of your potential customers. It is desirable of course that you can collect information about users, such as gender and year birth. This basic information will help you better understand who is your audience, as well as the time when they are listening or watching.

Create a detailed database to help in developing an advertising campaign that will focus on clearly defined specific audience. Another important factor in the effectiveness of advertising is the use of feedback. If you reply to every letter, your reputation among the customers will grow. In each response, “underline” our respect for the client and in any case, thank him for access to your online content. Your advertisers will appreciate it – and realize that people are listening or watching you. In addition, Make sure that your advertisers provide the ability to take advantage of online services. The study of 600 brand managers showed that two thirds of all purchases are made spontaneously, so make sure your sponsors take advantage of online trading. To properly dispose of the benefits of rapid growth in online spaces and effectively sell your content, you need to find the right partner, who can develop for your company effective advertising solutions.

Company is unable to successfully implement an advertising strategy without proper infrastructure. Effective traffic management and advertising campaigns, as well as and important database for you and your advertisers – key elements in the success of your advertising strategy. Rules for effective online advertising: 1. The idea should be clear from the first time. 2. Information should be compact in form and content. 3. Slogan – a short (preferably about four words). 4. Use no more than three shots. It is better to focus on two. 5. Site name or company should be given to promotional material. There is no need indicate contact numbers and e-mail – will take place, and the semantic load is very conditional. The user is much easier to remember ‘keyword’, which he can enter into a search engine. 6. The explanatory texts or Additional detailed information will only complicate the perception and alienate the user from your advertising material. 7. The letters should be read. Fine print is not the place for promotional materials. 8. Check ‘watchable’ promotional material for print. Although the old-fashioned, but effective. 9. The color scheme is chosen according to the time of the year (oddly enough, but users perceive different colors in different ways depending on the season) content areas / sites, which will be an advertising campaign, and in accordance with corporate standards advertiser. 10.

Url / url BBS – network "Doskaks.ru" is a powerful system of free private Russian-language publication of announcements covering the supply and demand across the country. Users can add, edit, remove your ads without registration. Each property is assigned a unique code which is sent to the user specified by Ad e-mail. Only by knowing this code, the user can to be manipulated with the announcement (to edit, delete, extend the placement). Thus, a user in a minimum number of operations can publish private advertisement, bypassing the stage of registration, but not loses the opportunity to edit, renew or delete the ad. It should be noted that the data entered by the user (name, city, contacts, etc.) are stored at the request of a cookie (a cookie), the browser that are stored on the user side. When you publish the second, third and all subsequent ads the user does not have to enter this information again.

User publishes free ads on the site. But may also benefit from paid services, such as selection and placement of ads VIP board for a stated period, increasing the efficiency of placement. "board – a computer network "Doskaks.ru" is a powerful system of free publications private Russian-language ads, which covers the supply and demand across the country. Users can add, edit and delete your ads without registration. Each property is assigned a unique code, which sent to the user specified in the publication of announcements e-mail. Only by knowing this code, the user can be manipulated with the announcement (to edit, delete, extend the placement).

Thus, the user may minimum number of operations can publish private advertisement, bypassing the stage of registration, but does not lose the ability to edit, renew or delete the ad. It should be noted that the data entered user (name, city, contacts, etc.) are stored at the request of a cookie (a cookie), the browser that are stored on the user side. When you publish the second, third and all subsequent ads the user does not have to enter this information again. User publishes free ads on the site. But it can also take advantage of premium services, such as selection and placement of ads VIP board for a stated period, increasing effectiveness of placement.