Twenty years ago, every Saturday morning across the bridge of Triana and Sevilla approached me to buy an LP. Every Saturday. I have a modest collection of vinyl because it was not long and the music began to be sold in yields and cost three times as much, although produced at a cost ten times less, not including the lyrics or photographs of the musicians. But this is another issue. Of course, I can say that my LPs are well amortized, scrapes and again the needle on the turntable, put on full blast, until my mother complained about having to endure the music so high. What good was this compact unit Sanyo brand that my father bought. Radio, cassette, plate and amplifier all built, with eighty-watt speakers and more than half a meter high.
It disappeared relatively recently, four or five years. But the truth is that my records had not heard more than ten. This Christmas, my little brother gave me a turntable and to read the records, transforms the music of the LPs in sound files… The good thing about these devices is you can leave work for hours and they will do the work without complaining. So turning, turning, while listening to old songs, my music of LP has become part of my music.
The ipod is responsible for giving life back to my youth records. In this commotion, I thought of something funny and unexpected. Listening to Pink Floyd, the slow soft synth and guitar plucking solitude in Shine on you crazy diamond, I felt that I returned back to my adolescence and early adulthood. I remembered my fifteen years, when a classmate recommended me a record called Tubular Bells Mike Oldfield of one, when I discovered the strength of the strange mix of the Queen’s A Night at the Opera. But I remembered my youth, not by the music, that too, but mainly by the magical background noise that accompanied it. The sound of frying of vinyl records. I realized that my memories accompanying sound. How odd that something so trivial and attached to everyday life, thus enhances feelings. As an odor that suddenly brings to mind a childhood memory remote and forgotten. I went back to enjoy music with the chest clean of age and a head full of hope thanks to the small sparks that accompanied the music. Memories scratched by the needle of the turntable. How curious!
Soriana’s origins date back to 1905 in the city of Torreon, Coahuila, when Don Pascual Borque established a business called The Soriana, dedicated to selling fabric through a counter. Gradually the business grew and in 1920 was selling fabrics, clothing and novelties such as perfumes and household items among others. In the thirties, when the founders of the company and Don Francisco Don Armando Martin Borque are integrated into the family business, La Soriana marketed wholesale merchandise, covering Lagunera and much of the mountains of Chihuahua and Sonora. In the 50s, and under the direction of Don Armando and Don Francisco, are beginning to recognize important changes in business strategy, one of the most important was to encourage retail sales to introduce self-service sales system in 1958.The opening of the first great self Soriana shopping center in November 1968 Centre in the city of Torreon, Coahuila, is the event which marks the formal beginning of what we know today as Soriana. Given its size and variety of products this store ran ahead of his time and his business proposal was well received by the community. The founders of the company, with its great capacity for work, tenacity and vision, were the first major step in transforming a small family business in the great enterprise we know today. In 1971 decided to begin an accelerated growth plan to improve control and management of the business, installed the first group headquartered in the city of Torreon, Coah., And introduce the retailer for the accounting system.In the period 1972-1979 implemented a plan for institutionalization of the company, defining the principles of business philosophy, design a new business plan and establish a solid foundation to build future business growth. Within the plan of growth and geographic diversification open stores in the states of Durango and Chihuahua and in 1974 opened the first department store chain in the city of Monterrey, NL branch “Vallarta.” To give adequate support to the infrastructure of open supply chain freight distribution centers in Torreon, Monterrey and Mexico City, adopting the use of computerized information systems, provide training and staff development and seek to apply stores marketing best practices available.In 1979 began a phase of diversification of economic activities in those that are integrated into the operation business portfolio of restaurants, garment manufacture, transport lines and farming. In 1984, derived from a difference of priorities in the business strategies of the founders, the company splits into two channels operating in the same trade name in different cities in the northern region. To get in touch with the most important market for the company, the year 1989, the headquarters move from Torreon, Monterrey, NL and soon after buying offices located in Mexico City, also Sultana move to the North.Derived from the changes that took the country’s economy because of trade liberalization that began with the accession to the General Agreement on Tariffs and Trade (GATT, for its acronym in English), Soriana also makes changes in strategy and business plan and among other measures are decided to concentrate efforts in operating business stores, strengthen the use of information technology, supply chain modernize and prepare the company to successfully face a global retail market.
