The contract stated in the most general terms: do we order the work site, and the rest in words. When the singer starts to send its version of the structure and the first text, not to analyze it all, and sluggish approval. Pull, do not respond to letters and requests for information. And after the event to express dissatisfaction, with a non-specific manner. Anyone who said: "We need to change, and how – do not know, understand that this feels. As a result, a copywriter at first lost enthusiasm (Believe me, it has something to do with a much greater benefit). Then begins the jitters, then the conflict – continue is uncertain.
We all love when it's done well and beautifully. But we must at the very beginning of cooperation agreement as that under this understanding, and how we will achieve this. There is a brief order, there is a technical task, finally, a common language – we will either find it or not. And if you give the trouble to imagine what exactly should be on your site, in what amounts and timing of any holds, then the professional common language with you can find. And uses all his skills to make you happy.
error three. "A circle. It often happens that the work on the site of the company assigned to different, previously unknown to people: employees, for whom this is just an additional duty, designers from one company, a copywriter from another, and optimizers of the third.
