Many companies now have the panic. With the decrease of the potential market for goods and services, company management is trying to cut costs. And this is the right thing! In order to successfully survive the complex economic times to cut funding for any program. Frequently Michael McIntyre has said that publicly. In particular those that are not linked directly to production and sales. Swarmed by offers, Angus King is currently assessing future choices. Why not reduce the cost of production, and marketing products? It’s simple! This is the fundamental mechanisms of functioning of any business. If you stop to make products or perform services, the company simply will not have the external resources to profit.

Once the finance company will be depleted, it will be forced to sell their property. What next? Obviously no good! On the other hand can reduce the cost of sales related to advertising and marketing activities. Why? During the difficult economic situation, the fight for customers is becoming stronger. Greatly increased the competition! In such a situation by no means impossible to reduce the extent of marketing activities and reduce them. Another thing that is certain to review marketing plans. Cornell capital often expresses his thoughts on the topic. Maybe if you had not previously used by marketing services from outside, it is worth thinking about them. It may be necessary transfer management of the advertising company to another firm.

Requires an extremely effective marketing! Only in this way and not how else can continue development, when all around are suffering losses! Properly thought-out marketing strategy can increase sales by 70 percent or more! In fact, the crisis should be seen as an opportunity. The crisis brings not only a danger. It opens up new markets. Company executives have look for new ways to increase sales. Of course, most people panic and do not begin to systematically look for opportunities … Such a huge number of opportunities in marketing, using them, you can greatly increase sales of products or services. During the crisis, is to analyze all past marketing strategy. Perhaps we should make a re-branding and corporate identity change. Also a lot of attention to paid to the naming and slogans used by the company. Right now you have the opportunity to change things radically. Today, when so desired, you can get new opportunities to increase sales. Such opportunities can be searched independently, using their services marketing. But as practice shows, is much more efficient to instruct how to search for new marketing opportunities for professionals who work exclusively in the field of marketing. These professionals have devoted themselves to marketing and understand its nuances. They will be “fresh” eyes to look at marketing your company. Come up with great marketing texts that will be work for you. It is only necessary to find such experts. Employing the best professionals in Russia for marketing? At some companies are able to carry out re-branding and corporate identity change is best? In general, there such a company? Yes there is! Advertising group “Manifestation” is such an enterprise.

When choosing promotional gifts to advance thought to their style, design and functional orientation. Advertising business gifts can be practical (keychain, mug, shirt), or just a nice fun "trinket." Perhaps it will be prestigious business gifts and accessories (respectable pens, lighters, cigarette cases), or souvenirs for the interior (photo frames, vases, candle holders), and table clocks and wall clocks. Advertising items for promotion, aimed at enhancing sales, usually inexpensive. They are produced in large editions. But business gifts, are designed to attract and maintain interest among partners. Therefore, they are more expensive.

In addition, There souvenirs vip-class. It is expensive and exclusive luxury promotional gifts. These gifts are for special occasions. And specially manufactured, and often made to order. Such souvenirs designed to enhance the prestige and credibility in the eyes of important customers, partners and other beneficial vip-persons. When choosing promotional gifts, more important to consider different lines of business.

For example, if a company engaged in the production of alcoholic beverages – as a promotional souvenir bottle fits branded with the logo. And if the company sells sporting goods, souvenirs can be T-shirts, hats, or, for example, balls. If the company's business is associated with creativity, it is necessary to choose an unusual promotional souvenirs and gifts. Could not be more profitable to show the creative ideas company, as well as good taste and creativity ability. In short, the original promotional gifts, souvenirs and a kind of exclusive business gifts attracted much attention. Branded promotional gifts are well received in the soul man. Thus, such imidzhivye promotional souvenirs, no doubt, create a positive reputation of an organization. In addition, experience shows that well-matched advertising items, significant help in promoting the company's business – the market. In – the first, representative souvenirs, a priori, recalls the company's donors. And in the – second, helps to increase loyalty among both our employees as well, and potential partners. For brands, all contribute to sales, and consequently, revenues. In general, for centuries, presents, surprises and gifts for people who were an indicator of attention, good location and care. In our days, giving branded souvenirs became part of a successful business and increase sales.

In 90 years, Russia has a lot of new phenomena: the Internet, cellular and … the vending business. True, if the Internet and cell phones we are not lagging behind the west, here's a vending late by as much as 100 years! During this time, the U.S., Canada, Japanese vending machines have become quite familiar and even commonplace. As for us – on the contrary: the emergence of a new series of machines is raptures of the population, which promises high profits of the vending business people. All new Russian buyer in joy. A new in vending will be a lot more. So, the 20th century in Russia was marked by the birth of a new promising type of business – vending business 1.

He brought great profits to initiators, consistently high profits for most of the followers. And now the vending business – a business with a capital letter. There was a new time – a time of vending machines. In Japan, the United States and other countries, one in five (!) Purchase accomplished through vending machines. Vending machines are everywhere – from the parking lot to the store – a service, goods and services. Vending machines in developed countries bring their owners billions of dollars (!) Profit.

The total global turnover through vending machines is many hundreds of billions of dollars. What caused the rapid development of vending in the world? Bringing the 300-500% profit per annum from the investment, vending machines for your life paying off 30-40 times. Est. Every day in the world there are thousands of new vending machines. All that man can sell – and can sell the car. Furthermore, in contrast to the usual vendor vending machines – are equally "polite" with everyone. Machines are not "sick", do not rest, in other words – open 24 hours a day. Coffee Makers delight of many, many customers around the world. And in Russia is becoming every day more and more diverse retail machines, each day grow sales through them. Of course, our country is developing in this area is somewhat slower than foreign countries, but this is the perspective of the business: the constant development, constant work, constant profit. To date, the rules have already been formed vending business, the laws of success. Our encyclopedia will be useful to those who are going to discover a new trend in business equip trade area, make a small but promising investment. Vending business in Russia is in its infancy, and that you can take a leading position in the city, region. Vend – (from Lat. Vendere – sell). Vending -Sell, sell (at retail). The word used to refer to the retail trade, primarily through street vendors. As the goods sold can use a variety of products, generally not very large in volume, size – cigarettes, drinks, magazines, candy, etc.

On the exit of the first such integrated solutions, built on the platform of the contact center Genesys Labs, announced in late August, the company XO Interactive. Contact Center on demand does not require major investments in infrastructure, and even the work of operators can organize your home. All routine functions to service and contact center management takes service provider (in this case, XO Interactive). The customer also solves the business problem and increases customer loyalty. It is expected that in the U.S. market for such applications hosted on the server side and the existing on-demand, in the next five years will experience explosive growth: its volume will increase from $ 191 million to $ 1.5 billion, aggregate growth rate, according to a Frost & Sullivan, will amount to 34%.

Factor Shakespeare As half the cost of the call-center are personnel costs, they are usually built in areas where labor is cheaper. Thus, the Russian company "Direct Star," KFOR ("Telekontakt") and "Audiotele" was chosen by the Tver region. Previously, all the cheapness of its labor force began to exploit India, which became the world's mecca of IT outsourcing and business processes. In some areas Bangalore, India on 1 sq. km. km are 5-7 call-centers with thousands of operators on 1-2 places.

True, not all residents of third countries to possess a sufficient level of international business language. The Indians are no exception, although India and ranked fourth in the world for English-speaking residents. Language of Faulkner and Shakespeare, all sprinkled with Punjabi or Gujarati dialect, not too mellifluous American and especially an Englishman.