Archive for February, 2018


February 26th, 2018

Ecology and we " We are against a true planetary emergencia. It is a moral and spiritual challenge for all the humanidad" it indicated Al Gore, ex- Vice-president of the USA dramatically, when it accepted its Noble Prize of La Paz. But once the curtain of the luminous ceremony of the delivery of the prize lowered, a question arose: Our increasing one brings back to consciousness environmental will save to us of the ecological crisis? In order to take the control from the ecological crisis, first we must include/understand its fundamental causes examining the nature and its systems. The investigators of natural systems in the physics, Biology, chemistry and other sciences found that all the components of the nature exist in constant balance. These elements so are interconnected and interdependent that, when damaging even the smallest detail, can be caused a imbalance of the whole system. The monkeys know the secret of the balance of the nature better is the reciprocal preoccupation between all parts. This reciprocal preoccupation is more evident in the kingdom animal: from insects and mammals, like the ants, the bees, the monkeys and the elephants, that show clearly the care from one another one, to the simplest microbes within our body that help to an a others to find iron compounds. The investigators discovered that the fact to share exists between the vegetal species, and the inanimate particles even realise mutual support to maintain the object that they form.

The Dr. Jane Goodall, that dedicated their life to study chimpanzees in their natural habitat, summarized their extensive experience of life in the nature: " I found what it has been described like La Paz beyond all the understanding. If we want to feel La Paz in the world today, that is La Paz that we must aim to take within nosotros". The man versus the nature Unlike all the other creatures, the human beings continuously disturb the perfect balance of the systems of the nature.


February 16th, 2018

If to this he includes/understands it boy, then he includes/understands anyone, more if one is products of massive consumption. Eye, I am not against the creativity nor of the geniuses, but our publicity does not sell does not serve in the matter of promotional communication. I worked many years as executive of accounts of international an advertising agency and could experiment and to observe the frustration of more of some advertiser than made great time reversals and money for, in the end, obtaining results in very bad sales. Before approving an announcement we must be asked: Correctly it is focused towards our objective market? the means selected for its spreading (it presses, radio, fences, material MGP, TV, Internet, etc.) they are those that arrive ” target”? It catches the attention of our prospectuses? It communicates the benefits of our products and/or services? It persuades them to take action? It generates positioning of our mark? He is not recommendable to send an advertising campaign if before she is not pre-testeada by means of studies of investigation like the focal groups or surveys, because don’t mention it serves that agency and we like the commercial announcements if these do not motivate market objective to buy or to prefer my mark between all the competitors of the market. These notes also are valid in the corporative communication, on handling of crisis, campaigns of lobbying, communication and political propaganda, etc. The principles and the processes of communication are similar in the commercial communication and the corporative communication. In the end everything is the same: To generate positioning to sell, trtese of products, ideas or proposals that they require of popular consensus. I finish all it in a phrase: The publicity before everything must communicate, not only and solely to amuse neither to entertain nor to be obliging..

The Institute

February 14th, 2018

Until year 2007 one discussed much on if there were guilty for this perceivable process already in many zones of the Earth, reason why it became necessary that scientists worldwide compiled that same year the Climatic Report, putting light in a sea of opposed opinions. The answer to the question was, yes, the culprit is not other that the human being. Nevertheless many skeptics perhaps not wanting to accept the responsibility and responsibility of so dramatic future, allege that only Earth is a natural process more in the history of the planet. In spite of this, the worrisome thing is that the intergovernmental Group of expert on the climatic change has foretold numbers already: in best of the cases the temperature it will raise between 1,1 and 2,9 Celsius. But meanwhile new recognitions have arisen that show that the development of the climate has taken a much more drastic direction than was foretold in him climatic report of the referred year. The signals that they indicate that the humanity has arrived already at the limit of the sustainable point of the climate or that has even exceeded already it, they are evident. For example it has been corroborated that the ascent of the level of the sea, that the experts had calculated in a maximum of 59 cm., will be much more dramatic since defrosting is taking place more express than it had been foretold. The director of the Institute of Postdam for the investigation of the climate, professor Joachim Schellenhuber said very textually: " In fact, we must prepare us for an increase of the level of the sea of 1 M. during this siglo". On the other hand the methane, that is a gas that contributes to the greenhouse effect and that is 25 times more detrimental that carbon dioxide, has increased remarkably from 2007, between the reasons is the intensive cattle ranch, but also that the grounds of permafrost of Siberia defrost more and more, releasing it to the atmosphere.